Susan McLaren

Agent Details

About Susan

It’s a privilege to do what I do. I get to help people through one of the biggest transitions of their lives, whether they are buying a home, selling their home, or — as is often the case — both at once. I have always felt that the best way for us to be of service to our clients is to develop a close relationship with them and gain a deep understanding about what makes them happy, both inside and outside of their homes. Our team aims to learn as much as we can about our clients’ goals, both personal and financial. We have found that focusing on personal relationships with our clients and going above and beyond in customer service leads to better results and very happy clients. When I set out on a career in real estate and to start my own business, my primary focus was to build a business based on referrals and trusted relationships, not to shuffle through transactions And, because of those strong bonds, we have created an incredible community just within our client base. My team and I stay dedicated to our clients long after the closing and continue to help them however we can, whether it’s finding them a mortgage broker to refinance, a trusted contractor to help with new kitchen designs, or just finding a great place to eat in their new neighborhood. Because what we offer is unique, our clients regularly recommend us to their family members and close friends. In conjunction with running my general brokerage team, I worked as Senior Vice President of Marketing and Sales within The Collaborative Company (TCC) from 2012-2019. I oversaw the marketing and sales of a vast majority of new construction projects across the city. I provided guidance to some of the city’s largest development teams from as early as the land purchase through occupancy. I have a unique perspective and skill set combining in-depth knowledge of strategic pricing and analysis, digital marketing, social platforms, branding, floor plan design, current amenity trends, and what our current consumer base demands. It was an exciting time to be a part of Boston’s ever-changing skyline and this experience has pushed my analytical and creative skills to another level. I have had the opportunity to speak at and attend local economic summits, and provide consulting for other agencies looking to take on a similar role. We chose to affiliate with Compass because we were impressed with their line of thinking, caliber of agents, and tech capabilities. For the first time, we found a firm that was a step ahead of the curve and in line with our high standards. Also, by having offices in both downtown Boston, as well as Winchester, I have a wide-angle view of the entire Greater Boston market. I can see not only what is currently happening in the market, but what’s coming down the pike. This gives my buyers the ability to get into projects early and try to obtain the best value on units at pre-market rates. When we go into a project we seek to help developers make smart design decisions. I am constantly surveying the market from all angles, product type, and zip codes. As a result, I have maintained a high-selling track record and have successfully, consistently outperformed our clients’ pro-formas.

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